What is GIRLS THRIVE.ORG?
An online multi vendor Thrift Store designed to easily sell women, men and children's clothing in top condition and offer bargains for costumers and allow sellers to make some money on the side. Benefiting formerly incarcerated women giving the financial support to ensure them a fighting chance to stay off the streets.
1.0 Executive Summary
The purpose of this business plan is to raise $100,000 for the development of an online thrift shop while showcasing the expected financials and operations over the next three years. GirlsThrive.org is a Los Angeles based corporation that will provide a number of different second hand clothing pieces to customers in its targeted market. The Company was founded by Milena Mortati.
1.1 Products and Services
GirlsThrive.org. is a business that specializes in the retailing apparel that is vintage or has been used by other people (yet is still in outstanding condition). Through its store, the Company intends to sell a number of used men’s and women’s shoes, scarves, sweaters, belts, children clothing and other apparel. After the business begins its operations, the Company will launch an online ordering platform to generate sales on a nationwide basis. These additional sales will allow the business to reach profitability very quickly. The third section of the business plan will further describe the products offered by the Thrift Shop.
1.2 The Financing
Milena Mortati is seeking to raise $100,000. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following:
• Development of the Company’s online presence
• Creating a multi vendor platform
• Financing for the first six months of operation.
• Capital to purchase a company vehicle and seek a storage rental
1.3 Mission Statement
The Thrift Store’s mission is to become the recognized leader in its targeted market for used and vintage apparel products.
1.4 Management Team
The Company was founded by Milena Mortati. She has more than 17 years of experience in the service industry. Through her expertise, she will be able to bring the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts
Milena Mortati expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Milena Mortati intends to implement marketing campaigns that will effectively target individuals that enjoy vintage clothing within the target market.
2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
GirlsThrive.org will be registered as a corporation in the State of California.
2.2 Required Funds
At this time, the Online Thrift Store requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:
2.3 Investor Equity
Milena Mortati is not seeking an investment from a third party at this time.
2.4 Management Equity
Milena Mortati owns 100% of GirlsThrive.org
2.5 Exit Strategy
If the business is very successful, Milena Mortati may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Online Thrift Store. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.
3.0 Products and Services
Below is a description of the apparel products offered by the Online Thrift Shop.
3.1 Thrift Shop Products
The Company will actively sell and trade men’s, women’s and children’s used (and thrift) apparel to its retail clients. All of the Company’s sold apparel will always be of the highest retail quality as it relates to vintage clothing and used clothing. Management anticipates that the Company will be able to mark-up vintage apparel purchased inventory 65% of its actual cost. And allow 3rd parties to list their items and sell through GirlsThrive.org.
4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the apparel and thrift shop industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, at this crucial time we at GirlsThrive.org would like to provide a platform where women, men and children don’t have to renounce luxury but enjoy high end quality at an affordable bargain and produce a positive income given the fact that many people (especially younger people) will continue to frequent our Online Thrift Store in order to effectively purchase highly valued clothing at a discounted price.
4.2 Industry Analysis
The direct retail sale of apparel (including in a thrift shop capacity) to the end user is a $150 billion dollar a year industry in the United States. This growth rate for this industry has been tremendous over the last ten years. Growth is expected to occur at a rate of 4% to 5% on an annual basis. One of the most exciting areas of retail trade is the ability to have a virtual store online. Management fully anticipates that once retail operations commence, the Thrift Store will develop a streamlined method for our end user client. This will allow them to order, purchase, and make transportation arrangements.
4.3 Customer Profile
The Online Thrift Stores average client will be a middle to upper middle class man or woman living in the Company’s target market. Common traits among clients will include:
• Annual household income exceeding $30,000
• international access and delivery
• Will spend $100 per visit online
4.4 Competitive Analysis
Existing Online ThriftStores such as “ThredUp” and “LetGo” have a difficult process to upload photos and set up an account. Hearing first hand for example how young moms, overloaded with childrens clothing have very little patience. GirlsThrive.org will strive to make it a one stop shop that lets sellers upload simple and easy. And provides customers with a filter system to find just what they’re looking for.
5.0 Marketing Plan
The Thrift Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Thrift Shop.
5.1 Marketing Objectives
• Maintain a committed program for divesting the Thrift Shop’s inventories through online distribution channels.
• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.
• Develop an online presence via FB, IG, Twitter and placing the Company’s name and contact information with online directories.
5.2 Marketing Strategies
Milena Mortati intends on using a number of marketing strategies that will allow the Thrift Store to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Thrift Store will also use an internet based strategy. This is very important as many people seeking local services, such as vintage clothing stores, now the Internet to conduct their preliminary searches. Mr. Doe will register the Company with online portals so that potential customers can easily reach the Thrift Store business. The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the vintage apparel that the Company is selling. Additionally, the business will maintain extensive online distribution channels that allow the business to make divestitures of thrift store clothing on an online basis through by producing listings on eBay and Amazon.com. This will allow the business to maintain a nationwide distribution channel(s) that allows acquired inventories of thrift store clothing to be immediately sold among people within the United States and abroad. This is one of the key aspects to maintaining the profitability and cash flow of the business as the Thrift Shop progresses through its operations.
All items will be priced at 75%-90% off market prices to ensure fast turn around and happy costumers
6.0 Personnel Summary
In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.
7.0 Financial Plan
7.1 Underlying Assumptions
• The Thrift Store will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
• The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
In the event of an economic downturn, the business may have a decline in its revenues. However, the high gross margins generated by the business will ensure that the business will maintain profitability despite deleterious economic conditions.